I was just going over my logs for traffic from Facebook Ads. Looking closely I noticed double clicks from multiple IP addresses! Some are even triple clicks. The number of clicks in my log exactly matches the ones Facebook is charging me for!  That means Facebook is charging me for muliple clicks on the same ad by the same user in a very short time frame - like within seconds of each other. Rip off!  They will definately be hearing from me about this.

Any information I find out regarding this issue will be posted here in the comments.

Focus On Facebook

Ok, after about a week after dipping my pinky toe into Facebook Ads one HUGE annoyance keeps coming up in my mind over and over again. It's the lack of good reporting tools. The reports Facebook Ads offers in its interface suck! They give only very basic information like # of impressions, CTR, ad spend, etc. What they could give advertisers is detailed reporting that shows demographic information about who is clicking my ads.

For example, take a look at how I can tightly focus an ad campaign on a particular demographic with Facebook:

I can specifically target "...women between 18 and 25 years old who are interested in men and are single in Nebraska who are freshmen at UNL majoring in Business and like Partying."  This is what makes Facebook so bad-ass for certain offers. But here is the catch: It takes a ton of testing before I can safely target a particular group of Facebook users this tightly.

To start out, I need to target the widest audience I can, then weed out the demographics that are clicking, but not buying - so I can optimize ad spend. The shitty part is that there is NO WAY to do this with Facebook, unless I create hundreds of different ads, targeting each criteria. With multiple ads and multiple criteria, I could easily get into the tens of thousands of ads in order to acquire stats related to specific demographics.

Facebook obviously knows the demographic information for people that are clicking my ads, so why won't they tell me!? It can't be privacy related - because no names are involved. And, in my mind, they will make more money by sharing this information with advertisers, so we can create better, more relevant ads for their users - which will increase clicks and increase their revenue!!!

WFT Facebook? Fix this now!!

Focus On Facebook

I plan to keep posting about my progress on Facebook, whether it exposes my super stupid affiliate techniques or not.  Right now I am pretty much breaking even overall with the offer I chose to learn Facebook Ads with. I've spent about $60 and have made back nearly that much in commissions.  I'm pretty frickin' happy with this! I'm running a new offer in a new niche,  on a new ad platform and breaking even, so I'm 100% confident that I'll be able to continue making adjustments until I'm profitable.

Actually, over the past two days, since I started using my pseudo- ad scheduling technique, and writing new ads,  my campaign has been profitable! So, now that I have a system in place that I know works, and is making me money, I'll increase my budget. I'm not going to increase my CPC bid though. Instead I'll increase the overall campaign budget.

If I were using someone else's money (ie. credit cards) like so many affiliate do, I'd max out the budget and start rocking it. But, I hate credit cards and have sworn to never use them again (and haven't in at least 4 years), so I have to stick to a budget that I can afford to spend out-of-pocket right now.  This simply means it's going to take me more time (and a shit-load of patience) to turn over my profits, and increase my volume than someone borrowing money from a credit card.

Once I get a good feel for Facebook traffic with this campaign, I'll have a solid foundation for launching new campaigns there too.

Focus On Facebook